ABOUT LEADS WITH GRACE
THE STORY
MEET OUR FOUNDER
Lucia
With a background in fashion business, shaped by growing up in a family business within the industrial manufacturing sector, and a deep rooted love for storytelling, I work with mission-led companies to build brands that feel clear, consistent, and true to their purpose.
I believe meaningful branding begins with clarity. Taking the time to understand an organisation deeply held values, before shaping how they are expressed in the world. This belief guides my work.
Where much of marketing is focused on being louder, I believe in the strength of substance, relationships, and consistency. I help companies become visible in a way that feels true to who they are. Not by following trends, but by building strategy from their core.
My journey began in sales. As a freelancer, I supported entrepreneurs in strengthening their sales processes, and quickly discovered that effective sales cannot exist without strong branding. The two are closely connected: without clear visual communication and a consistent brand presence, even the strongest message fails to resonate.
I combine a love for clear communication with strategic thinking, enabling brands not only to stand out, but to earn trust with the people they want to reach. Leads With Grace was born from a desire to make branding more human and to give business stories the space and integrity they deserve.
With care for quality, calm, and brand character, we build sustainable visibility. Without noise, without shortcuts.
Whether you work with steel, healthcare, or a life-driven mission, I help translate your story into a brand that truly fits the organisation behind it.
A note on the name
Leads With Grace carries a deliberate double meaning.
It reflects the idea of attracting the right leads. Organisations that align with your values, way of working, and long-term vision. Not driven by quick wins, but by relationships built on trust and mutual energy.
It also speaks to how an organisation chooses to lead: with substance rather than noise, and with clarity, calm, and conviction.
Because that is what we believe in. A brand that works because it is real.
Creativity is the driving force behind everything we do at Leads With Grace. By combining strategic thinking with the unique story of your brand, we create work that strengthens impact and leaves a lasting impression.
BRANDING
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BRANDING +
CONSISTENCY
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CONSISTENCY +
Let’s shape the next chapter of your brand.
DESIGN
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DESIGN +
VISUAL STORYTELLING
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VISUAL STORYTELLING +
